Author: Brady Altland

In the ever-evolving landscape of the music industry, few promotional tactics have caused as much controversy—and eventual reform—as merchandise bundles. For years, savvy artists and record labels found a way to game the system, boosting chart positions by pairing albums with hoodies, vinyl, digital downloads, and even concert tickets. The tactic worked so well that…

For independent and emerging artists, Spotify often feels like the promised land. With over 600 million users and access to global playlists, it’s one of the most powerful platforms for music discovery and fan engagement. But here’s the catch—most artists are only tapping into a fraction of Spotify’s full potential. In fact, less than 10%…

Going viral might seem like the ultimate win for an artist. One moment you’re in your bedroom uploading a track to TikTok, and the next you’re charting on Spotify, getting label offers, and signing million-dollar deals. But here’s what they don’t tell you: most viral artists don’t actually own their masters. And that decision can…

In today’s music industry, data is the new tour manager—and streaming platforms like Spotify, Apple Music, and YouTube are quietly shaping where your favorite artists perform live. Tour routing used to rely on radio spins, album sales, and old-fashioned guesswork. Now? It’s all about the numbers coming from your headphones. If you’re an artist or…

In the ever-evolving landscape of music marketing, artists are constantly searching for ways to break through the noise and gain traction on streaming platforms. While streams, playlist adds, and social engagement all play key roles, there’s one underrated tool that can dramatically impact your visibility on Spotify: Pre-saves. At AMG Music Group, we’ve seen firsthand…

In today’s fast-paced music industry, it’s easy to get swept up in the hype of social media. Platforms like Instagram, TikTok, and Twitter seem to be the golden ticket to building a fanbase. But here’s the truth most artists overlook: Email marketing beats social media when it comes to fan retention. Let that sink in.…