WHO WE ARE
AMG has made a commitment to supporting and executing our artists’ vision. We strive to work with artists who have a passion for music, the determination to grow, and the creativity to separate themselves in the music industry. AMG provides high level management, artist development, consulting, digital marketing, content creation, and PR services to hundreds of independent artists and record labels.
CONCERTS
BIGBABYGUCCI – Atlanta – 11/29
BIGBABYGUCCI – Philadelphia – 12/15
VIEWS FROM PAST AMG SHOWS
UNDERGROUND GEMS ON SPOTIFY
NEWS & PRESS
kee! Brings a New Energy to His Sound With “HUNNITS” Featuring ArchivedMo3
Arriving October 27, the vibrant new single finds kee! experimenting with tempo, pitch, and collaboration while embracing the freedom to have fun with his music. Some songs are made for reflection. Others are made for the moment when the volume goes up, everybody knows the words, and nobody wants the night to end. For kee!, his upcoming single “HUNNITS,” featuring ArchivedMo3, is all about capturing that second feeling. Arriving October 27, 2026, “HUNNITS” introduces a different side of the rising
Stop Waiting Until Release Day to Market Your Song
For a long time, the independent artist release plan has looked something like this: finish the song, announce it, drop it, then start spending money trying to convince people to listen. I think we should flip that entire process. The biggest marketing push should start before the song is available. Instead of waiting until release day to figure out whether people care, the weeks leading into the release should be used to create demand, test content, build retargeting audiences, and
Independent Doesn’t Mean Doing It Alone
For years, independent artists have been sold a specific version of success: keep ownership, avoid labels and build your career entirely on your own. The first two parts make sense. Artists should understand their rights, protect their work and think carefully before signing away ownership. But somewhere along the way, independence became confused with isolation. Being independent does not mean you must personally handle every release date, music video, email, advertisement, playlist pitch, merchandise order, press contact and analytics report.