Author: Brady Altland

Playboi Carti has mastered the art of building hype without a structured rollout. While most artists follow a precise promotional plan—complete with lead singles, pre-save links, and carefully scheduled announcements—Carti does the opposite. His approach is unpredictable, chaotic, and seemingly unplanned, yet it works because of who he is. His cryptic messages, fake release dates,…

As the music industry evolves, more artists are choosing to remain, embracing the role of an unsigned artist. This decision allows for artistic freedom, control over one’s career, and building a loyal fan base. However, managing an unsigned artist requires careful planning and execution in order to navigate the challenges and maximize opportunities. In this…

Lul Nine is redefining the boundaries of rap with his latest album, Guitar Hero, a high-energy project that fuses rock-inspired instrumentals with melodic, emotion-packed vocals. Released after a year of deep personal experiences and creative evolution, Guitar Hero is more than just an album—it’s an emotional rollercoaster, offering fans an authentic glimpse into Lul Nine’s…

It’s about that time! Our annual roundup of artists you should have on your radar is now live 🏆 Read the full list below. Wolfacejoeyy is a Staten Island-based rapper and singer celebrated for his innovative fusion of genres, including Jersey club, sexy drill, trap, and R&B. Born in New York, he spent part of…

Introduction In the ever-evolving landscape of the music industry, artists and managers alike face unique challenges that require innovative thinking and dedication. Drew, the manager of Joyner Lucas and founder of Tully, shares his journey and insights on what it takes to succeed in this competitive environment. From his beginnings in marketing to managing an…