https://ventsmagazine.com/2022/08/05/interview-hannah-gold-discusses-her-you-did-this-video/

The Madness of Playboi Carti’s Album Rollouts: Hype, Controversy, and the Power of Uncertainty
Playboi Carti has mastered the art of building hype without a structured rollout. While most artists follow a precise promotional plan—complete with lead singles, pre-save