The Multidimensional North Carolina Artist Flexes His Melodic Muscles in the Latest Single From His Upcoming Project Baby 5
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Critical Praise:
“On ‘Need Anotha Party,’ BIGBABYGUCCI and KillBunk adjust their flows to this chopped, smoothed and sanded bossanova production.” – NPR
“He sings smooth and velvety melodies” – Lyrical Lemonade
“BIGBABYGUCCI has been one of the most consistent underground artists in the past few years.” – OnesToWatch
“BIGBABYGUCCI sounds rejuvenated thanks in large part to excellent production from Dream Awake, jackpott and more.” – HipHopDX
The Single:
Never allowing himself to be boxed in, BIGBABYGUCCI constantly pushes the limits of his sound. Getting ready to release Baby 5, his first project of the year, on August 5th, the Charlotte-born underground hero shares “Pink Sprite.” Produced by Sapjer, Jackpott, and Flexer, the track finds BIGBABYGUCCI taking back the power from his haters, channeling it into vicious bars, infectious melodies, and deep-pocket flexes. Over woozy synths and a trippy hi-hat drum pattern, Gucci indulges in the bad habits that come with being a rap star: “Turn this sprite pink just like brains / Watch what I do in the rain / You probably thought I would fall off but watch what I do with the hate / Aye watch it I’m goin’ insane / Aye watch it your Rollie is fake.”
“Pink Sprite” arrives ahead of Baby 5, BIGBABYGUCCI’s upcoming project, arriving August 5th. He announced the project last month, returning with “Balenciaga Store Closed,” a flex-heavy banger and “You A Joke,” a ruthless haters anthem. Baby 5 will be BIGBABYGUCCI’s first official project of 2024, following a busy 2023 in which he released four standalone albums. An extremely prolific artist, the Charlotte native has been buzzing in the underground since his debut 2016 project A F*cking Mixtape, now renamed ART HOE Collection on streaming services. At the age of 18, he established what would become 1500Forever, a collective of artists, producers, filmmakers, photographers, and designers, all whom he would eventually meet through Twitter, which fueled his creative energy into multiple new projects, including his breakout mixtape Romance Isn’t Dead. BIGBABYGUCCI eventually went on to release “Drop Top Lexus” (17.8M Spotify streams), his biggest song to date. His cult following grew even larger with hits like 2020’s “Can’t Feel Shit” (7.8M Spotify streams) and 2021’s “Seeing Ghosts” (4.3M streams).
With Baby 5 on the way, BIGBABYGUCCI is ready to claim his rightful place as the underground’s favorite son. Watch the young rapper as he asserts himself in his hometown of Charlotte and beyond.