https://musiconthedot.com/ledge-and-bigbabyguccis-no-mistakes-is-a-must-listen/

The Madness of Playboi Carti’s Album Rollouts: Hype, Controversy, and the Power of Uncertainty
Playboi Carti has mastered the art of building hype without a structured rollout. While most artists follow a precise promotional plan—complete with lead singles, pre-save