https://ontharizemag.com/harlem-rapper-ledge-checks-in-with-his-high-octane-new-video-for-one-part/

The Madness of Playboi Carti’s Album Rollouts: Hype, Controversy, and the Power of Uncertainty
Playboi Carti has mastered the art of building hype without a structured rollout. While most artists follow a precise promotional plan—complete with lead singles, pre-save