https://indie-music.com/im/hannah-gold-takes-back-her-power-in-her-brand-new-single-you-did-this/

The Madness of Playboi Carti’s Album Rollouts: Hype, Controversy, and the Power of Uncertainty
Playboi Carti has mastered the art of building hype without a structured rollout. While most artists follow a precise promotional plan—complete with lead singles, pre-save