https://www.buzz-music.com/post/hannah-gold-says-don-t-get-it-twisted-you-did-this

The Madness of Playboi Carti’s Album Rollouts: Hype, Controversy, and the Power of Uncertainty
Playboi Carti has mastered the art of building hype without a structured rollout. While most artists follow a precise promotional plan—complete with lead singles, pre-save